advertising on myScience.ch
With about 45’000 unique visitors and 150’000 page impressions per month, myScience.ch is the portal for scientists and academics in Switzerland.
Media Data
| Unique visitors | 45‘000 per month |
| Number of page impressions | 150’000 per month |
| Average page impressions per visitor* | 3.3 |
| Average time spent on myScience.ch* | 3 min |
*Source: Google Analytics
Advertising on myScience.ch: Prices
| Size | Position | Price for 1000 Page Impressions (CPM) in CHF | Price per Week (CHF)* |
| | |||
| Full Banner 468x60 | center (top) | 20 | 750 |
| Skyscraper 160x600 | right (top) | 60 | 2250 |
| Button 160x90 | left/right | 10 | 375 |
*One week corresponds to at least 37’500 page impressions and 11’250 single visitors.
Preview
Note
You pay only per page impression, i.e. how many times a page containing your ad has been visited. If you publish for example a button during one week, your ad is seen by at least 11’500 visitors.
Conditions
- Minimal unit of trading: one week
- Size: Max 20KB (jpeg, gif, png, etc)
- Postitioning on every second page (run of site).
Targeting
Ads on myScience.ch can be targeted by:
- Visitor’s language
- Visitor’s browser
- Visitor’s country of origin
- Day or time
- Content of pages
Why online-advertising?
About two third of advertisers say that online advertising has a positive effect on customer acquisition, sales, intent to purchase, and brand awareness and that online advertising is important (Source: European Interactive Advertising Association). One automotive company is quoted saying: "[The best about Internet advertising is] the ability to target individuals and offer a deeper brand experience than a 30 sec TV ad can do."
Furthermore, a new study proves that online advertising has an effect even when users do not click the ads (read more).
Contact us!
Scimetrica GmbH
Hardeggerstr. 6, CH-3008 Bern, Switzerland Tel: +41 31 371 3007
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